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This number increased to 500,000 by September 2016, and 1 million in March 2017. On December 5, 2017, Instagram introduced "Story Highlights", also known as "Permanent Stories", which are similar to Instagram Stories, but don't expire. They appear as circles below the profile picture and biography and are accessible from the desktop website as well. In April 2020, Direct became accessible from the Instagram website, allowing users to send direct messages from a web version using WebSocket technology.

You’ll have access to various data points to determine what campaigns are working best for you and which you should revamp. The only real downside to Woobox is how you need the lowest-paid service to access the Instagram features. The free version only allows limited Facebook contests and interactions.

Now, Instagram feed videos can be up to 60 minutes in length, allowing brands who were taking advantage of IGTV to still share long-form video content with their followers. There are a few different objectives you can choose from for your Instagram story ads, like brand awareness, traffic, engagement, video views and conversions. Be sure to create full-sized, 1080 x 1920 pixels creative assets for your ads, otherwise they won’t take up the full screen and may not have the desired effect. Sprout Social’s Asset Library enables you to store images, videos and text in a centralized location for use across multiple social networks. Quickly find, edit and publish directly from the Asset Library to deliver engaging posts that are tailored to whatever network you’re using. Take advantage of users’ increased video consumption and publish live content that people can view in the moment or any time they’re in the app.

Before publishing posts, develop a social media strategy that executives, the legal team, marketing, and sales will all agree on. Identify why social is being used as a marketing and sales channel, and if there will be any roadblocks. For example, regulated industries like financial and healthcare must follow strict rules. Zoom became our default meeting room, and webinars are regular events. But the most impactful change was how social media became the go-to window to learn, find new career opportunities, and grow our brands. It just goes to show the importance of social media marketing.

Once you have a decent collection of hashtags together that are aligned well with your target audience, you can then start posting with them. If you use trending hashtags that are relevant to your audience, your posts’ discoverability will increase. Read more about buy followers instagram here. The best social media marketing platform & link in bio tool. With Later’s Saved Captions feature, you can create templates of your most commonly used hashtags. And when it’s time to schedule, you can simply select one of your Saved Captions to add it to your post. If you’re looking for an effective Instagram contest idea, try partnering with another business or influencer.

Challenges are not new in the Instagram world, but they are so popular that every now and then something pops up and goes viral. Instagram has even created its very own challenge sticker for stories on which you can tap and instantly join to try it out. Instagram’s Carousels allow you to use multiple media in one post and usually includes up to 10 posts. Ever since Instagram opened Spark AR Studio, an augmented reality platform that allows you to create AR effects for mobile cameras, it has also opened a door for business opportunities to thrive. You can even monitor other reels to keep yourself updated about what’s trending on Instagram.

For posts , to trend on Instagram means to be shown among the top results of the Explore Page . Why is it important for you as the creator of these specific posts and hashtags? Obviously, it means that your account gets a high level of visibility and your posts are shown even to non-followers. In this post we talked about the most effective ways to use Instagram to grow your instagram following, but it's not always a numbers game. As with any social network, the most successful content strategy is to be authentic and social. One of the best kinds of comments you can get on any social media post, not just Instagram, is when one user tags a friend.